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- We are thrilled to share our new broadcast and web campaign, MOVADOMODERN.The spots affirm Movado’s iconic design heritage while speaking to the unique qualities of two dynamic watches.The new campaign draws creative inspiration from the Museum Dial’s iconic design metaphor, the sun at high noon and the rhythm of time in the modern world. The watches, both created fully in CGI, are set against a fluid abstract landscape. The campaign line Movado Modern reaffirms Movado’s ownership of modern design in the watch category, and puts a fresh spin on their tagline, “Modern Ahead Of Its Time.”This is our fourth concurrent year creating Movado television spots.
Catch the two running spots on air now. Also, watch last year’s Bold Titanium spot, which is on air now as well.
- TAG Creative is thrilled to be the web content partner with L'Oréal Luxe, for the biggest beauty launch of the year, em by michelle phan.
In only 15 days on set with makeup expert Michelle Phan, TAG Creative filmed a website worth of content. We created over 60 story-driven makeup tutorials, launch, and brand videos. We've also developed two :30s launch spots as apart of the YouTube advertising campaign set to air in the coming weeks. TAG first joined this project almost 2 years ago, working with the L'Oréal Luxe team, on development of initial creative concepts for the brand.
View the videos here, or see it all on emcosmetics.com.